P-TAL: PUNJAB THATHERA ART LEGACY
P-TAL aims at reviving the dying art of the indigenous Thatheras community of Jandiala Guru, Amritsar, who hammer pure brass into unique designs for everyday usage. The craft form has become the only Indian craft to find its name in the UNESCO List of Intangible Cultural Heritage. The metals used by the Thatheras –copper, brass and certain other alloys- are believed to be beneficial for health.
Earlier, the Thathera community was flourishing and had a unique importance in the trade and culture. Break up of the joint family system, competition from aluminium products and the unwillingness of the children of the thatheras to work in the same profession as their ancestors due to their exploitation by the middlemen has caused the demand for the community’s products to dwindle.
With the aim of reviving this dying art form and help these Thatheras become competitive, our designers have come up with innovative designs in addition to our existing best-seller products, in order to suit the modern day tastes and preferences. Since our products are completely hand made, we can cater to orders requiring customization as well.
The UNESCO listing of the Thatheras has ignited a spark of hope for these Thatheras who as of now see only the dark passage of despair ahead of them. And we at P-TAL aim to ensure that this hope turns into a reality.
Take a look at the story of the Thatheras in their own words: